I'm a product marketing consultant with over two decades of experience helping mar-tech and ad-tech companies translate complex product strategy into clear, effective go-to-market messaging.
Before starting Last Word MKTG in 2018, I held leadership roles at media tech giants like Yahoo and Criteo. I've advised more than 25 B2B teams at companies like Dun & Bradstreet, Nextdoor, Lowe’s, and Stack Overflow. My specialty is helping CMOs clarify what makes their product different and ensuring that difference actually shows up in market.
With my proprietary framework, The Gravity Effect, I guide clients through Magnetic Positioning, Narrative Acceleration, and Demand Amplification — a process that transforms vague positioning into market momentum.
Within 90 days, clients go from being “just another vendor” to becoming the obvious choice in their category.
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