![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/bdd6244e-77e6-4f0d-99b9-8ce58dccaa36_rw_1200.jpg?h=9729a031c8520dbf8109344b0209bb45)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/c274f9fd-b0e7-4518-b75c-6dee72ed25bc_rw_1200.jpg?h=bc35392413eaa050d5e8b62cf5f6feb0)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/c8c5bee2-ccc4-4d1f-a612-a9dee0441e13_rw_1200.jpg?h=732db3a272bd73d0c0056b4bcd9d1694)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/9de75fbf-d696-4a4e-873f-575aeb7f8d7b_rw_1200.jpg?h=e346f72246e05a546050a0eee5ae6ae6)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/4a73f50d-e86d-4d25-b54b-8a93bf767aa3_rw_1200.jpg?h=b396d40a4655c3da86cec19993e51214)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/1ddc08ab-05f9-4a6e-a2c1-81bd0afa5d13_rw_1200.jpg?h=d72192c81eda92aade510f5052917f3d)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/5ae7ff37-e261-4b63-8b09-92d8737edd54_rw_1200.jpg?h=3ed1a19846efce07c70c71b63ee85bd0)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/f82f6b07-4f37-4e8a-a788-f35419a568c4_rw_1200.jpg?h=705d777c3dfa8f84ce4975643c2045be)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/652525ff-44a1-4f03-95c1-0e17696e46b5_rw_1200.jpg?h=b211fa9c1b84fe08e4a12b347d3638f6)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/7b49470e-4336-4d19-9afe-4e760b4b7393_rw_1200.jpg?h=2d56983e1a781672b5276ceb114e3c80)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/e31b820b-4384-44d4-8312-fc5508dcaebc_rw_1200.jpg?h=4b36d7d657310fd06f5fe2a4d4630802)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/3a66581b-612a-45aa-a3e1-549cc87c0d61_rw_1200.jpg?h=27b6fe01a688e8598eed0865c7522d79)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/33929121-8574-4e86-b87b-5c107b52f155_rw_1200.jpg?h=3c58d94a2f3e4299244d673ce5f3b91a)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/e90c37c3-835e-4031-980e-bf1aeb65660e_rw_1200.jpg?h=9975503409e5acfbc1b5f98fb3f6cbae)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/2d18ba5f-15df-405a-9c37-d7cb98af7ea0_rw_1200.jpg?h=9b279b01029e3cea897217f463326210)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/9ea5fa51-9be1-4858-81c8-5db10964237d_rw_1200.jpg?h=e18c62793d6b1bbde1c90c63b81dc151)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/1caab16e-39d2-4817-bd56-ae85b33b8244_rw_1200.jpg?h=8ed0542ffe9c0fe4cccf4b43de7268c1)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/8d9632f0-e877-4b20-b654-d439de13d07e_rw_1200.jpg?h=5c98fc1746a7975b5a087761d5b0efd0)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/d9160e40-baff-440e-9902-ef5163755093_rw_1200.jpg?h=ffe0cbb47b78bc2cf42540adcb9f8aab)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/9b4e7c11-f1f5-407a-a7d7-14284c14cebe_rw_1200.jpg?h=8e60e1fc628ba111242a95f17c271b6a)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/da639614-8149-4d95-8b33-7333a1c60f06_rw_1200.jpg?h=545c7f8b2d10bd5eb822ccae2ccdd15f)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/c824b5ee-7bb0-4db7-b4c7-bca097c471eb_rw_1200.jpg?h=fe03836245e5494e373ed5e6d912cd82)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/f69c7faa-087e-42cd-b659-9f5f06808244_rw_1200.jpg?h=5e9ab63af01bf5fb74bb0bd965bd7051)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/0106fbf0-3587-444c-ac34-a6178cb52b32_rw_1200.jpg?h=ee14091c1a09eb259d1482353addde7a)
![](https://cdn.myportfolio.com/02fa62f5-250d-4512-9dd5-1948dcce342e/a04ea085-ae13-42d2-aaf2-7b8c13b216cc_rw_1200.jpg?h=598ace53f02cebbebaf760d71fc8bae3)
Retail media networks have quickly been dominating the retail media landscape, with 600+ RMNs expected to grow from $45B to over $100B in US ad spend by 2026, according to a report from McKinsey. Lowe's was early entrant to the RMN market, launching their One Roof Media Network in 2021 with 100+ partner brands. To attract even more brands, Last Word MKTG created a deck that focused on Lowe's first-party data and strong relationships with their distribution partners.