Lowe's One Roof Media Network Sales Deck
Retail media networks have quickly been dominating the retail media landscape, with 600+ RMNs expected to grow from $45B to over $100B in US ad spend by 2026, according to a report from McKinsey. Lowe's was early entrant to the RMN market, launching their One Roof Media Network in 2021 with 100+ partner brands. To attract even more brands, Last Word MKTG created a deck that focused on Lowe's first-party data and strong relationships with their distribution partners.
Content and design from Last Word MKTG