Stack Overflow Advertising Site Redesign
Stack Overflow wanted to redesign and combine two areas of their website: Stack Overflow Advertising and Stack Overflow Talent to create a more personalized user experience, increase conversion rates and optimize SEO. They asked Last Word MKTG to write all the copy for the project with an eye toward incorporating value-based messaging, addressing audience pain points, and using SEO keywords to drive organic growth. Below are selected screenshots of the completed project.